"Xiaobawang," a household-name gaming brand with decades of industry heritage, has entered into a strategic partnership with LuzGaming, a company specializing in the operation of offline console gaming venues. By combining their respective strengths in branding, hardware supply chains, and offline operations, the two parties aim to jointly establish a presence in the offline gaming experience sector.
Leveraging its profound brand influence, mature hardware manufacturing resources, and intellectual property assets, Xiaobawang provides hardware products, brand endorsement, and content resources for the partnership. LuzGaming contributes its practical expertise in venue operations, handling store rollouts, environment setup, day-to-day management, and market expansion—both domestically and internationally—to transform gaming equipment into tangible offline consumer experiences.
The partnership establishes a seamless end-to-end value chain, spanning everything from hardware R&D and manufacturing to offline store operations. The collaboration aims to roll out offline console gaming experience centers across the domestic market while jointly expanding into overseas markets, such as Southeast Asia. By leveraging Xiaobawang’s established brand heritage and LuzGaming’s mature store operational systems, the partnership seeks to create immersive, multiplayer gaming spaces.
The two parties bring complementary strengths to the table, empowering the offline entertainment sector and driving innovation in gaming experiences. Together, they aim to deliver high-quality, social gaming experiences to consumers and scale up the offline gaming experience center business.